Every QR code in your hotel quietly leaves a trace. Each time a guest scans the menu at the table, opens the room information or taps into the hub, something is recorded. On their own these are just scans; read together, they become a picture of how guests actually use your hotel's digital services. AI reporting turns that raw activity into something you can act on. In this guide we look at what the numbers tell you, how an AI-written period report reads them for you, and how to turn scans into decisions.
From scans to insight
A scan is the smallest unit of the digital guest experience: one guest, one code, one moment. A single scan says almost nothing on its own. But many scans, grouped and compared, start to answer real questions — which content guests reach for, when interest peaks and rests, and in which languages they arrive. The job of a reporting system is to gather these traces and present them so a busy operator can read the picture in a couple of minutes, without exporting raw data and building charts by hand.
What the numbers tell you
A useful QR report doesn't drown you in metrics; it focuses on the handful that actually guide a decision. The core ones are:
- Scans over time: how activity rises and falls across the days and weeks — the pulse of your digital services.
- Guest languages: the languages guests actually arrive in, detected automatically, so you learn who is really in the building rather than who you assumed.
- Devices: the mix of phones and systems guests use, a quiet check that your content works for the audience that meets it.
- Top content: which menus, room pages or announcements get opened most — and, just as tellingly, which barely get touched.
- Average dwell time: how long guests stay with a piece of content, a hint at whether it holds attention or is closed at a glance.
None of these means much in isolation, but together they sketch a clear profile of how your digital services are really used.
The AI-written period report
Charts show what happened; they don't always say what it means. This is where the AI report earns its place. Instead of leaving you to interpret every line yourself, the system reads the period's data and writes it up in plain language — what stood out, how the period compared with the one before, where attention gathered. You get a short, readable summary you could hand to a colleague, rather than a wall of figures to decode. The numbers still sit underneath; the report simply gives them a voice.
Where your guests come from
Alongside the language a guest reads in, it helps to know where they are visiting from. In these reports the guest's country is derived from their IP address — the network they connect through — rather than guessed from their browser language. That distinction matters: a guest may set their phone to English yet be travelling from another country entirely. Reading country from the connection gives a truer sense of your guest mix, which is useful when you plan languages, content and seasonal focus.
Export and share
A report is only useful if it reaches the people who act on it. When you want to take the picture out of the panel — into a management meeting, an owner's review or your own records — you can export it to PDF or Excel. PDF suits a clean summary to read or circulate; Excel suits anyone who wants to sort and slice the figures further. Either way the report leaves the screen and joins the rest of your operational reporting.
AI reporting with Avdena
Avdena's reporting gathers the scans across all your QR touchpoints and turns them into a single, readable view. It shows scans over time, the guest languages it detects, the devices in use, your most-opened content and the average dwell time; an AI then writes the period up in plain language, so you don't have to interpret the charts alone. The visitor's country is read from their IP for a truer guest mix, and the whole report exports to PDF or Excel when you need to share it. For groups, the same logic rolls up into a comparative view, so head office can weigh one property against another.
If you want your QR codes to do more than open a page — to quietly tell you how guests use them — take a look at our QR Content Management page and see the restaurant side, including menu reporting, on the QR Menu page.